RocketFuel relies on homegrown talent for expansion
A shortage of local tech talent is forcing digital marketing firm RocketFuel to grow slowly as the Memphis-based company expands to Nashville, according to an interview with founder and CEO Reuben Brunson, which appeared in Nashville Business Journal recently.
Brunson said he expects to rely on a strategy of cultivating his workforce by training local recruits, as well as bringing home talent that has moved to other markets.
It’s the approach that has worked for him in Memphis, and that he expects to use in the company’s Nashville office as well, he said.
Brunson, who has set up shop in the Nashville Entrepreneur Center to foster expansion for his firm, said he sees a need for more players in the market in Nashville’s positive and upbeat business environment. Although currently relying on part-time and freelance folks, he expects to establish an office with full-time staff by the end of the year. The expansion to Nashville is part of an overall long-term strategy to grow the company, now 20 employees strong, to a workforce of around 100.
RocketFuel is a full-service marketing agency that specializes in web design, SEO and other web-related tools. The firm’s ideal client is a small or mid-sized business with between 20 and 100 employees. Brunson said the firm follows more of a retainer model rather than relying on project-based work.