Nashville's July 4th event nets $7.63M in visitor spending
Nashville’s July 4th celebration generated $7.63 million in direct visitor spending, according to a recent news release from the Nashville Convention and Visitors Corp (NCVC). Police and emergency personnel estimated 284,000 people attended the free event, which included the evening concert and one of the country’s top-rated fireworks shows choreographed to live music performed by the Nashville Symphony.
“The record-setting success of Nashville’s July 4th celebration is continued validation of the city’s overall appeal as a major national destination,” said Mayor Karl Dean. “The event drew tens of thousands of visitors to our great city and allowed the national spotlight to once again shine on us. The best part was how smoothly the event ran thanks to the planning and coordination from our city departments. I thank all the Metro department employees who worked many long hours to make this national event a successful and safe one for all.”
According to research conducted by the NCVC, 47 percent of visitors surveyed on July 3 and 4 listed the July 4th event as one of the primary reasons for their trip and 24.3 percent were repeat visitors to the event. In addition, 61.6 percent of visitors surveyed traveled from areas outside of the southeast. Friday, July 4, 2014 marked the highest number of rooms sold on July 4 in the city’s history.
This year’s fireworks show – the longest and largest in the city’s history – was rated the No. 2 in the country by the American Pyrotechnics Association. Nashville was also highlighted by several national outlets and publications for its festivities, including USA Today, New York Post, Huffington Post, Condé Nast Traveler, Bloomberg TV, Yahoo! News and the Travel Channel.