Tennessee goes viral

The Tennessee Department of Labor and Workforce Development (TDLWD) recently announced it launched a new program designed to use social media to connect job seekers with employers.

In a constant search for new avenues to inform Tennesseans about new job opportunities, the department joins the conversation 140 characters at a time to disseminate new jobs directly and instantly via Twitter.

However, the department didn’t want this to be a general “what’s available” site. Instead, it came up with an innovative way to focus job searches on the individual locality.

“The vision of the Department of Labor and Workforce Development is to have the most employable workforce for business and industry in the nation,” said Labor Deputy Commissioner Dustin Swayne. “Social media provides an efficient and effective way of distributing information back to our customers.”

Multiple Twitter accounts were launched to direct job tweets to specific regions of the state.

For example, a new job post located near Memphis does not affect residents in Cookeville. The Memphis job opportunity will appear on the @TNCCMemphis handle in order to focus job announcements in that area.

Each handle is named “TNCC,” followed by the name of the city. Nashville’s Twitter account is @TNCCNashville, and Dyersburg’s handle is listed as @TNCCDyersburg.

TDLWD’s sites will feature information on local jobs, workshops and job fairs. For more information or to see a list of Twitter handles, visit the programs website.

TN.gov

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